NOBILE 1942

Massimo Nobile was driven by a love for all things beautiful, a passion handed down from father to son, taught by women of great conviction and style; a vocation made of sensations, seduction, and intuition; a quest for the highest quality standards.

A curiosity about other customs, other lifestyles, other cultures; but also a keen sense of belonging to a land of great artistic tradition. So it was that the Nobile family sought inspiration in products and quality standards throughout Europe, while keeping in touch with the Italian tradition of expert craftsmanship in fragrances.

The first expression of Massimo’s new passion was a fragrance for men; and so it was that his quest began to rediscover his family traditions and to find the culture of an era, the value of an art that evokes memories with extraordinary force.

So it is not by chance that the first product of NOBILE 1942 should be a fragrance that evokes the spirit of a man, that embodies the spirit of all mensuch as those of the Nobile family, who, over the years, have had the courage to follow their own decisions with confidence determination, and respect.

It was the birth of a fragrance that evokes the freshness of genuine memories, of men and of places with a story to tell, of an ancient craft and a depth of wisdom; a fragrance that moves, seduced by beauty and by passion.