I Heard They Eat Cigarettes

Fearless, fashion-forward and not for the faint hearted, I Heard They Eat Cigarettes is one of the freshest labels designed for dressing hard and partying harder.
Transports influences from periods such as the 70s Venice skate’n’surf scene, 80s Californian skate punk and late-70s-early-80s British punk, injecting a retro dose of badass street style into clean-cut, modern clothing & jewellery. I Heard They Eat Cigarettes is all about looking fierce and getting wild, it’s a fashion party label.